October 11, 2023
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IntroMaker September Recap

$5224 in gross profit (~flat!)

  • MRR: $1617 -> $1809
  • Subscribers: 65 -> 76
  • New Subs: 27

These numbers are much higher than last month!

I originally thought 1st-month subscribers would be a mix of real subscribers and bargain-seekers (10 vids for the price of 1!) and would churn more, but that hasn't been the case. No need to segment those differently.

I tried rolling my own MRR calculations, but just going to go with the Stripe-reported number going forward.

My simple "look at booked revenue for subscriptions last month" method won't work once I add annual plans.

Signups were high and churn was lower than usual last month.

If this CVR/churn holds I'd plateau around $3,240 MRR, which would be a nice bump.

Adding annual plans would likely push that even higher. 📈

Original Thread

I've been working on moving random posts from Twitter + Indie Hackers. This one comes from Twitter!